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Exhibition Highlights

Thousands visited the ‘Museum of Us’ over three days, experiencing the emotional struggles of drug abuse victims—both from our campaign films and real-life—for themselves. Visitors of all ages stepped inside the pain of our films’ characters, heard powerful messages from loved ones of abusers, lit digital candles in remembrance, and pledged to stay drug-free. Even the little ones were busy with colouring sheets!

Pop-Up Display Highlights

Our larger-than-life pop-up displays showcase artefacts featured in our campaign films. Each one represents once happy memories for Jon’s loved ones — now, they evoke feelings of pain, sadness, guilt, and so much more. Real-life factoids about drug abuse also accompany these displays, shared to deepen the visitor’s understanding of its harms.

Information Display Highlights

Installed at tertiary institutions across Singapore, the Information Displays introduce visitors to Drug Victims Remembrance Day and encourage reflection by getting students to reflect on the consequences of drug abuse through a simple interaction. Students can light a candle in remembrance of drug victims and answer thought-provoking questions on the dilemmas drug victims struggle with, every day.

Initiatives From Youths

In 2025, we worked with youths on a collaborative mural project and a nationwide essay competition. Explore more here.